Signs your company need a CRM system

 

Whether you are the owner of a small or a large business, managing customer relationships is the ultimate key to the success of your business. Every entrepreneur faces a point in life where things begin to get out of control. RajeshAmbwani says that people either are fighting for the growth of their company or it is growing so fast that they are completely unsure about what should be their next steps.

 

Here comes the role of CRM. Well, it can’t solve all your problems, but it can help you with many business-related issues. Rajesh Ambwani, IIT Delhi Alumni has developed several CRM packages for various MNCs. He says that a business owner should be aware of situations where he/she needs to choose a CRM system. This paves the path for the better development of a business. Below we are sharing some of the challenges that businesses are facing and also the ways how CRM is able to solve their problems.

 

●     You are not able to locate the customer data

Managing your data through spreadsheets, emails, sticky notes may work for businesses that are in their infancy phase. But as the business starts growing these conventional tools may limit the visibility of your team into customer interactions. This is where CRM systems can help - it provides a single source, where all the data related to customers can be stored and accessed. Rajesh Ambwani says that if you are dealing with data management then there is nothing better than CRM. It can centralize everything and provide data access to every member of your team. What’s more amazing is that CRM can make the import process of data super easy.

 

●     You are not aware of what your sales team is up to

Whether your sales team is working in the office or on the road, as a business owner, you must be aware of their work and success. Through a powerful CRM system, your sales reps can update details from their hand devices such as tablets, smartphones, etc. This way you will be able to know what your employees are actually doing and take action immediately whenever needed. Rajesh Ambwani suggests that selecting a good CRM not only helps you to track your business activity but also helps you identify the placement of extra resources for accurately forecasting future sales.

 

●     Your reporting process is lengthy

If your sales team is spending much time manually entering the data to generate reports then it is the time you should invest in the CRM system. CRM can keep all your data related to customers in one location which can be accessed easily. It can provide minute reporting with deep analysis that helps your core team to focus only on critical information. It includes daily MQLs and SQLs or closed deals per quarter. The filtering feature of CRM helps to clean your customer data periodically by smartly removing duplication and filling up missing information. Rajesh Ambwani says that opting for CRM can reduce errors in the function and thus saves a lot of your time.